Savvy shoppers know that Fizique, my men's deodorant specialty shop, is the first name in stylish, roll-on upper-torso hygiene, and so they will be intrigued to learn that I'm now opening a factory outlet bargain version: it will be called Armpit.
Armpit will stock the same superb variety of grooming supplies available at Bod, except this cheaper range of antiperspirants will be manufactured in Turkmenistan instead of Paris, and the brand will be named Turkman instead of Musketeer: "Ladies, is your man a Turkman?"
Meanwhile, keep an eye out for my limited edition Armpit promotional t-shirts. These will be white and feature the Armpit logo - Armpit! - printed under each armpit in large yellow letters.