As Gregor Samsa awoke one morning from uneasy dreams, he discovered that his Facebook account had been hacked by some unknown virus and his profile picture was now a close-up photograph of a dung beetle. His privacy settings had been changed, repeated requests to join Farmville and Mafia Wars had been sent to all his contacts, and You Tube videos of advertisements for vitamin supplements and hair regrowth hormones had been posted on their Walls. Consequently everyone had de-friended him and Gregor's personal messages were now being reported as spam.
Gregor rang a call center in some undisclosed location, speaking briefly to an unemotional voice representing his ISP. "This is not our fault," the voice said. "You need to quit your browser, reboot your computer, re-install the software delete the preferences, change your password and allocate more memory to the program."
"To Hell with it," Gregor muttered to himself. "I think I'll just cancel my Facebook account and join another social network instead." And sure enough, it wasn't long before Gregor became Foursquare mayor of the shadowy area outside the walls of the Castle.com