The envelope arrived this morning, unceremoniously dumped in my mailbox with the usual collection of store catalogs and circulars. It was smaller than most envelopes and if my address hadn't been written in tiny, almost unreadable script there wouldn't have been room for the stamp. But the envelope was made with luxurious paper. The kind of thick, textured paper only available from a fashionable Parisian stationer. And was that a hint of perfume? Interesting.
Perhaps it was an invitation to a masquerade ball or a weekend getaway to some billionaire's private island. At the very least it was a 'save-the-date' for a destination wedding. I hoped the billing department of my utility company hadn't suddenly decided to get all fancy. Surely not? That was just my usual anxiety raising its ugly head. After all, the expensive paper clearly indicated the contents were something special. So what was the fancy occasion I was cordially invited to attend? Unable to resist the urge any longer, I ripped the envelope open.
"This is official pre-sale notification of your advance opportunity to purchase VIP seating for celebrated lifestyle coach Cynthia Sage's two-day Take It To The Bank seminar." Of course. Forget about dry cleaning my tuxedo and polishing my dancing shoes, it was just another manicured grifter wanting money to teach me how to recoup that money by swindling somebody else out of their money. Still, as pyramid scheme solicitations go, Madame Sage's boudoir-scented presentation deserved kudos for her seductive envelope. Far superior to the mimeographed scam auctioning off acres of moonscape Nevadan real estate lurking in my mailbox last week; that came courtesy of Lebensraum Properties and smelled of stale cigarettes.
I took one last admiring appraisal of the envelope then dropped it in the trash, where it nestled against a Bible-thick Viking Cruise Lines brochure whose glossy cover photography was only slightly marred by a huge black post office stamp; an example of extravagant direct marketing materials destined for the trash can instead of the bucket list. Viking probably bought my address from Air France's mailing list without knowing I get sea sick in a row boat on the local pond. They would be better served employing Cynthia Sage to sell her gullible clients on a week-long Take It To The Bank cruise down the river of no return. Learn how to defraud your neighbor while guzzling rum and coke at the Captain's table.
If, however, an enterprising tour operator were to send me a brochure featuring trans-European trips on the Orient Express, that particular piece of direct marketing might not be doomed as landfill. And dare I suggest the brochure offer a selection of murder-mystery excursions. Cynthia Sage is found dead in her first-class compartment after unwittingly licking a poison-laced envelope flap. The words "Act Now To Avoid Disappointment" are scrawled across the mirror in yellow highlighter pen. But all the suspects own such a pen. They are included in every Take It To The Bank seminar toolkit and workbook package.
Perhaps I should pitch this idea to the Orient Express people? It could prove to be a lucrative proposition. I just need to visit the stationery store to pick-up some serious-looking watermarked paper, carefully type out my idea in Times New Roman, fold the paper neatly into thirds, then slip it into one of those business envelopes with a window on the front for the address. Perhaps even a light spritz of sandalwood eau de cologne as a finishing touch. I guess I did learn one or two things from Cynthia Sage's junk mail, after all, and never paid her penny.